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Chaos-Lab – Nottingham, UK
Graphic & Digital Designer
Nottingham, United Kingdom

Rich Palmer
Graphic Designer +
Digital Designer

Experienced designer. Passionate about creativity, obsessed with the details. Embracing new technology, trusting traditional principles.

Work 01 – Selected work
Speedo CLP
01

Speedo CLP / PLP Development

A self-initiated design exploration showing what moving to Shopify could genuinely mean for Speedo's digital presence.

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Philips
02

Philips Hue Brand Campaign

Launching Philips Hue not as a product, but as an experience – connecting with everyone from young families to busy professionals across print, digital and large-scale retail.

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Berghaus
03

Berghaus CLP Updates With Ai Image Use

A creative experiment using Ai-generated imagery and video as a genuine design tool – reimagining Berghaus's digital presence with ambition to match the brand.

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Endura
04

Endura CLP / PLP Development

Using a platform migration as a creative opportunity – reimagining Endura's e-commerce experience from the brand outward, built for riders not just browsers.

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Gemini
05

Gemini Rail Group VI

A complete brand identity built from scratch for a newly merged business – designed to signal confident forward momentum from day one.

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Northwood
06

Northwood Property VI Refresh

Modernising an established property brand without starting from scratch – evolving the identity into something more contemporary and capable across every channel.

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Speedo Ai Image Generation Testing
07

Speedo Ai Image Generation Testing

Exploring how Ai-driven image generation can produce high-impact campaign visuals that genuinely feel like the Speedo brand – dynamic, precise and performance-led.

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Multi-brand CRM Design and Build
08

Multi-brand CRM Design and Build

Designing and building a flexible CRM system capable of working across multiple brands – balancing consistency with the individual needs of each.

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About 02 – Profile

I'm Rich Palmer, a graphic and digital designer based in Nottingham. Working in the creative industry for over 35 years. I have experience working for a huge variety of clients across many business sectors including sport, fashion, retail, hospitality, security, construction, and more.

My approach has remained the same throughout my design career: remain true to the principles and values of 'good' design but embrace new technology and bend the rules, test the principles & create some chaos.

Currently working in digital design, bringing clarity and purpose to brand systems & defining brand VI and toolkits. Specifically working within the sport, outdoor and fashion markets.

Brand & Identity
Print & Editorial
Multi-Channel Digital
UX
Advertising
Ai Driven Workflows
Adobe CC
Figma
Ai
Projects 03 – Capabilities
Speedo Community Ai Movie Project
 01

Speedo Community Ai Movie Project

A self-initiated short film made entirely with Ai – exploring loneliness, swimming and community.

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Ai Produced Productivity Tools
 02

Ai Produced Productivity Tools

A growing toolkit of small, practical tools built using Ai – taking the friction out of everyday design work.

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Coming Soon
 03

Project 3

A personal or experimental project – design, code or concept.

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Coming Soon
 04

Project 4

A personal or experimental project – design, code or concept.

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Contact 04 – Get in touch

Let's Work
Together

If you would like to discuss a project, a full time position or just want to say hi, get in touch.