Work About Projects Contact
Chaos-Lab — Nottingham, UK
Graphic & Digital Designer
Nottingham, United Kingdom

Rich Palmer
Graphic Designer +
Digital Designer

Highly experienced designer. Enthusiastic about all areas of design and early adopter of Ai within design. Embracing new technology. Trusting traditional principles.

Work 01 — Selected work
Northwood website mockup
01
UX / UI

E-commerce UX overhaul for a retail client

Redesigned checkout experience, reducing drop-off and improving conversion.

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The Original Bathroom Company
02
Brand identity

The Original Bathroom Company — Brand Identity

Logo design and brand identity for a premium bathroom company — crafted with a vintage letterpress aesthetic.

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03
UX / UI

Dashboard design for a SaaS platform

Complex data made legible through considered information architecture and clear hierarchy.

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04
Brand identity

Visual identity for a hospitality brand

Logo, typography and collateral for a restaurant group's rebrand.

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05
Graphic design

Publication design for an arts organisation

Annual report and editorial design with a strong typographic voice.

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06
Brand identity

Brand identity for a tech startup

Visual identity, logo system and brand guidelines built for a fast-moving product team.

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07
UX / UI

Onboarding flow redesign for a SaaS product

Simplified a complex multi-step onboarding into a clear, conversion-focused user journey.

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08
Graphic design

Print & packaging for an independent retailer

Packaging design, swing tags and in-store graphics for a Nottingham independent.

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About 02 — Profile

I'm Rich Palmer, a graphic and digital designer based in Nottingham. Working in the creative industry for over 35 years. I have experience working for a huge variety of clients across many business sectors including sport, fashion, retail, hospitality, security, construction, and more.

My approach has remained the same throughout my design career: remain true to the principles and values of 'good' design but embrace new technology and bend the rules, test the principles & create some chaos.

Currently working in digital design, bringing clarity and purpose to brand systems & defining brand VI and toolkits. Specifically working within the sport, outdoor and fashion markets.

Brand & Identity
Print & Editorial
Multi-Channel Digital
UX
Advertising
Web
Generative Ai
Ai Driven Workflows
Adobe CC
Figma
Ai
Projects 03 — Capabilities
01
Brand & Identity

Logo design, visual systems, and brand guidelines. A coherent identity that holds up everywhere it appears.

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02
User Experience

Research, user flows, and wireframes. Getting the structure and logic right before anything is made to look good.

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03
Interface Design

High-fidelity UI design and component systems. Designed in Figma, handed off clean and ready to build.

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04
Graphic Design

Editorial, campaigns, and print collateral. Design with a clear typographic voice and attention to craft.

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Contact 04 — Get in touch

Let's Work
Together

If you would like to discuss a project, a full time position or just want to say hi, get in touch.