CLP and PLP development for Speedo — one of sport's most iconic brands. Designing and developing category and product landing pages that balance performance, clarity and brand integrity.
Speedo approached us to explore how AI-driven image generation could be used to create high-impact campaign visuals — fast, flexible, and at a fraction of traditional production costs. The challenge was to push the technology beyond generic outputs and produce something that genuinely felt like the Speedo brand: dynamic, precise, and performance-led.
I led the creative direction and art direction throughout — steering the AI outputs through an iterative prompting and refinement process. Every image was guided, shaped, and carefully selected to ensure it held up against Speedo's brand standards. The work sits at the intersection of creative instinct and technical possibility.
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