The Original Bathroom Company had a story worth telling – a local business built on traditional values, but with a fresh, modern eye for what a great bathroom can be. I took them through a full rebrand and a new website, and the challenge from the start was holding both of those ideas together. I explored a number of routes before landing on the final mark – a classic, ornate badge with characterful serif lettering that feels established and trustworthy, set in a bright, punchy blue that gives it real standout on a shopfront, on the page and on screen. The website carried the same thinking through. I kept it clean and photography-led so the products could do the talking, with clear, simple navigation that lets people move around easily and spend their time on the imagery rather than hunting for information. The full range of services is laid out plainly, and customer testimonials were given real prominence – there's no better sales tool than happy customers telling the story for you.
